Last updated: 30 June 2026

1. Introduction

Welcome to Lince Race and Rally (“we”, “our”, “us”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at linceraceandrally.co.uk and make purchases from us.

Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

 

2. Who We Are

Lince Race and Rally
Buckinghamshire, United Kingdom
Email: sales@linceraceandrally.co.uk
Phone: (+44) TBC

We are the data controller responsible for your personal data.

 

3. Information We Collect

We may collect the following categories of personal information:

Information you provide directly:

  • Name, email address, phone number, and billing/shipping address when placing an order or contacting us
  • Payment information (processed securely — see Section 7)
  • Messages or enquiries submitted via our contact form
  • Account login credentials if you create an account

Information collected automatically:

  • IP address, browser type, operating system, and device information
  • Pages visited, time spent on the site, referring URLs, and other browsing behaviour
  • Cookie data and similar tracking technologies (see Section 8)

Information from third parties:

  • Payment processors may share transaction confirmation data with us

 

4. How We Use Your Information

We use the information we collect to:

  • Process and fulfil your orders, including sending order confirmations and shipping updates
  • Respond to your enquiries and provide customer support
  • Manage your account if you register with us
  • Improve and personalise your experience on our website
  • Analyse website usage and performance (via Google Analytics — see Section 8)
  • Send marketing communications where you have opted in to receive them
  • Comply with our legal and regulatory obligations
  • Detect and prevent fraud or other unlawful activity

 

5. Legal Basis for Processing (UK GDPR)

We process your personal data on the following legal grounds:

  • Contract performance — to fulfil orders you have placed with us
  • Legitimate interests — to improve our services, prevent fraud, and analyse how our site is used
  • Legal obligation — to comply with applicable UK laws and regulations
  • Consent — for marketing emails and non-essential cookies, where you have given your consent

 

6. Sharing Your Information

We do not sell your personal data. We may share it with trusted third parties only where necessary:

  • Payment processors (e.g. Stripe, PayPal) — to securely handle payment transactions
  • Shipping and logistics providers — to deliver your orders
  • Google LLC — for website analytics via Google Analytics (see Section 8)
  • IT and hosting service providers — who support the operation of our website
  • Legal and regulatory authorities — where required by law

All third parties are required to handle your data securely and in accordance with applicable data protection laws.

 

7. Payment Processing

All payment transactions on our website are processed securely through reputable third-party payment processors. We do not store, process, or have access to your full card details on our servers. Payment card information is encrypted using SSL/TLS technology and handled in accordance with the Payment Card Industry Data Security Standard (PCI-DSS).

By making a purchase, you agree to the terms and privacy policies of our payment processor(s). We recommend reviewing those policies directly on their respective websites.

 

8. Cookies and Google Analytics

Our website uses cookies — small text files stored on your device — to enhance your browsing experience and help us understand how visitors use our site.

Types of cookies we use:

  • Essential cookies — required for the website to function (e.g. shopping cart, login sessions)
  • Analytics cookies — we use Google Analytics to collect anonymised data about how visitors interact with our site, including pages visited, session duration, and traffic sources. This data helps us improve our website.
  • Functional cookies — remember your preferences (e.g. saved vehicle searches)
  • Marketing cookies — may be used in future to deliver relevant advertisements (you will be notified if this changes)

Google Analytics is operated by Google LLC. Information collected by Google Analytics may be transferred to and stored on Google servers in the United States. Google uses this data in accordance with its own Privacy Policy. We have configured Google Analytics to anonymise IP addresses where possible.

You can opt out of Google Analytics tracking at any time by installing the Google Analytics Opt-out Browser Add-on.

You can manage or disable cookies through your browser settings at any time. Please note that disabling essential cookies may affect the functionality of our website.

 

9. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy:

  • Order and transaction records are retained for up to 7 years to comply with UK tax and accounting obligations
  • Contact enquiry records are retained for up to 2 years
  • Analytics data is retained in accordance with Google Analytics’ default retention settings
  • Marketing preferences are retained until you unsubscribe

 

10. Your Rights

Under UK data protection law (UK GDPR), you have the right to:

  • Access — request a copy of the personal data we hold about you
  • Rectification — ask us to correct inaccurate or incomplete data
  • Erasure — request that we delete your personal data (subject to legal obligations)
  • Restriction — ask us to restrict how we process your data
  • Portability — receive your data in a structured, machine-readable format
  • Object — object to processing based on our legitimate interests or for direct marketing
  • Withdraw consent — where processing is based on consent, withdraw it at any time

To exercise any of these rights, please contact us at. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk if you believe we have not handled your data appropriately.

 

11. Marketing Communications

We will only send you marketing emails if you have opted in to receive them. You can unsubscribe at any time by clicking the “unsubscribe” link in any marketing email or by contacting us.

 

12. Children’s Privacy

Our website is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

 

13. Links to Third-Party Websites

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies independently.

 

14. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

 

15. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this policy periodically.

 

16. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us.